Traditional matcha powder can be messy, expensive, and labor-intensive. With Monin Matcha Green Tea Concentrate, professionals in fast-paced, on-premise food and beverage environments can minimize preparation steps and seamlessly create consistent, high-quality beverages without the costs associated with traditional ceremonial matcha-making. This versatile concentrate offers endless possibilities, from classic matcha tea lattes or matcha-infused lemonades to inventive matcha cocktails and desserts. Plus, with no artificial ingredients and 40mg of caffeine per serving, it caters to various diets and lifestyles. Conveniently shelf stable after opening, refrigeration is unnecessary to preserve its vibrant flavor and color.
“Matcha Green Tea Concentrate offers an effortless way for operators to deliver consistent and delicious matcha creations without the need for additional tools or staff training,” says Stasha Johnston, Senior Vice President of Marketing at Monin Americas. “All operators—restaurants, cafés, and bars alike—look for simple ways to set themselves apart without compromising clean, consistent, and quality ingredients. Monin Matcha Green Tea Concentrate delivers by elevating everyone’s experience, whether you’re crafting or consuming the finished product.”
Following extensive annual research, experts at Monin identified Five Flavor Trends expected to see increased menu visibility in 2024. Within these trends, Monin recognized that consumers are looking to embark on a global Flavor Journey from the comfort of local establishments. According to Datassential, matcha is predicted to grow +53% on menus over the next four years, coming as no surprise when 63% of consumers claim to prefer globally influenced food. Asian influences, especially matcha, are quickly integrating into American culture and menus. Monin Ube Syrup, the brand’s 2024 Flavor of the Year, also taps into the growing trend as the popular flavor crosses over from the Philippines and Southeast Asia and grows into a global sensation.
With the addition of Matcha Green Tea Concentrate, Monin will now offer nine gourmet concentrates in the growing coffee and tea category. Whether used as a primary ingredient in tea lattes and lemonades or an enhancement for cocktails and mocktails, Matcha Green Tea Concentrate enables operators to meet consumer desire for unique global flavors by incorporating the trending flavor easily and efficiently. The concentrate pairs well with milk, lemonades, and spirits of choice and can be seamlessly incorporated into culinary recipes such as desserts, baked goods, sauces, and more, demonstrating its versatility as a complementary ingredient. The adaptable and shelf-stable product provides consistent preparation for hot and cold applications.
In addition to Coffee and Tea Concentrates, Monin’s portfolio of flavors includes Natural Zero Flavorings, Gourmet Sauces, Purées, Sugar Free Syrups, Beverage Boosts, HomeCrafted Cocktail Mixers and more.
