Clearwater, Fl. (February 27, 2024) – Monin Americas splashes into spring with the debut of Hydration Boost—the latest addition to their Beverage Boost line—and Sugar Free Lavender Syrup. Building on consumer enthusiasm for low/no alcoholic beverages, Monin expects growing demand in the next year for sugar-free and functional options that seamlessly fit into various lifestyles and health choices.
Monin Hydration Boost is an easy-to-use electrolyte concentrate that supports superior hydration beyond plain water. Formulated without any added sugar or sweeteners, Hydration Boost provides a blend of vital nutrients—magnesium, potassium, and sodium. With just two ¼-oz. pumps per serving, this versatile product seamlessly integrates into a wide range of hot or cold beverages, including smoothies, coffee, lemonade, teas, and specialty cocktails, offering operators a simple solution for instant, increased hydration.
“According to Datassential, 89% of Gen Z and 90% of Millennials are looking to purchase hydration drinks, and Monin Hydration Boost brings an innovative product to the hydration category of functional beverages,” says Stasha Johnston, Senior Vice President of Marketing at Monin Americas. “Introducing an electrolyte concentrate allows operators to enhance gourmet beverages with functional offerings customers will increasingly seek throughout the coming years.”
The new product joins Monin’s roster of available concentrated Beverage Boosts—Immunity Boost and Energy Boost—creating a trifecta of the top functional benefits consumers look for in coffee shops, bars, and restaurants. Monin Total Immunity Boost provides 100% of the daily recommended intake of Vitamin C, while Monin Energy Boost offers 55 mg of caffeine from natural sources as a clean energy alternative for coffee, soda, or energy drinks.
While menu items with functional elements remain a high priority, mindful consumers are also seeking more opportunities to reduce sugar and calorie intake. Lavender has seen exponential menu growth over the last decade, and now Monin looks to offer consumers the flavor they love without any added sugar. Monin Sugar Free Lavender Syrup has been meticulously crafted with premium ingredients to offer a superior sugar-free, calorie-free, authentic lavender flavoring.
Joining an already expansive lineup of sugar-free offerings, this aromatic lavender flavor elevates beverage and culinary experiences while catering to diverse health and wellness lifestyles. Lush and floral, Sugar Free Lavender Syrup easily blends into coffees, cocktails, mocktails, handcrafted sodas, and more. The product also complements the brand’s collection of existing floral flavors, including Strawberry Rose, Lavender Lemon, Elderflower, Hibiscus, and more.
“Over the next four years, Lavender is predicted to outperform the majority of other foods, beverages, and ingredients, making Sugar Free Lavender perfect for those looking to incorporate this popular floral flavor into recipes without any additional calories,” says Brain Loukmas, VP of Innovation at Monin. “It's also ideal for health-conscious consumers seeking to reduce their sugar intake, who still want to indulge in full-flavored beverages.”
Monin will now offer 17 gourmet flavors in their Sugar Free Syrups range, a category that has experienced an upward trend with a 19% increase in total product sales since 2021. With insight into flavor trends and extensive annual research, Monin’s team of Consumer Insight Specialists predicts five flavor trends expected to see an upward trajectory each year. The Next Gen Now trend shines a spotlight on menu items for the mindful consumer. At the same time, the desire for sugar-free and functional offerings that are "Insta-worthy" highlights the impact of the Under the Influenc[er] trend operators are noticing and incorporating into menus. Announced in December 2023, the 2024 Flavor of the Year, Monin Ube Syrup, also taps into these trends with its vibrant hues and mocktail applications.
In addition to Sugar Free Syrups and Beverage Concentrates, Monin’s portfolio of flavors includes Natural Zero Flavorings, Gourmet Sauces, Purées, Concentrated Flavors, HomeCrafted Cocktail Mixers, and more.
ABOUT MONIN GOURMET FLAVORINGS:
Founded in 1912 in Bourges, France, and family-owned and operated for three generations, Monin is the premier provider of flavoring products for creating specialty beverages and elevated culinary solutions. With manufacturing facilities on three continents and product availability in more than 150 countries, Monin is recognized as the leading global flavor solution provider. For more information, visit monin.com.
